Social media specialist based in the United States
about me
about me
Hey there!
In today's digital landscape, storytelling plays a pivotal role in reaching audiences where they are and conveying impactful messages. Moreover, promoting accuracy, accessibility, and diversity through social media and digital platforms can lead to richer storytelling.
As a social media specialist and audience engagement producer, I’ve created content for multiple major organizations. I've created thousands of Instagram, TikTok, Facebook, LinkedIn, X, YouTube, Pinterest and Threads posts using a multitude of production applications such as Canva, CapCut, Adobe Suite, Figma, and more. I also have experience in e-mail and SMS campaigns.
I freelance in multiple communication realms such as business/personal branding, web design, content strategy, social media marketing and more.
I graduated from the University of Florida in 2022 (Go Gators!) with a bachelor’s degree in journalism. Explore my work below!
Professional Experience
Jul 2023 - Present
As an audience engagement producer, I work to visually tell stories on social media that involve the U.S. criminal justice system. Through design + social strategies I work across Instagram, Threads, YouTube and more. I use Canva, ProCreate, Premiere and other software to create graphics that help make long form stories more conversational and reach diverse audiences.
Notably:
Personal portfolio awarded a Bronze Medal for the Society for News Design
Launched YouTube community tab graphics, with posts seeing anywhere from 10k to 20k impressions
Designed and posted Instagram carousels that have seen 10k likes and 3,000 shares
April 2022 - June 2023
As an audience editor for USA TODAY, I curated and distributed content across all their social media platforms. I wrote weekly newsletters rounding up the biggest news of the weekend + relayed that to people via SMS and email. I created strategic social media plans that stretched across all areas of the newsroom including the politics, life, sports and climate desks.
Notably:
Created Pinterest strategy, garnering 10 million monthly viewers on Pinterest
Oversaw social video strategy
Designed 1,000+ Instagram graphics
Launched YouTube Community posts, seeing anywhere from 10k-50k likes
Re-designed the social graphics style guide
Jan 2022 - Apr 2022
As a social media fellow I worked alongside the distribution team to promote articles on X, Instagram, LinkedIn and Facebook. I produced Twitter (X) threads that were often featured on the ‘Explore’ page. And I created multi-slide posts for LinkedIn, often collaborating with professionals across multiple industries.
Notably:
Twitter (X) threads that received 4,000 reposts
Created Instagram posts that received 20k+ likes
Sept. 2023 - Present
As a freelance social media manager, I create social media posts for multiple platforms and for print material such as flyers and posters. Maintaining brand identity, I help design slideshow presentation templates as well as strategize for other company projects and launches.
Notably:
Launched our TikTok account, which saw 21,000 views in one month
Co-launched a LinkedIn newsletter
Created Instagram posts that have seen anywhere from 100 to 300 likes
Launched a YouTube Shorts strategy that brought us to 27,000 views in one month
April 2021 - Jan. 2022
For one of the largest student-run papers in the country, I served as the engagement managing editor. I was in charge of social media, story editing and payroll. Aside from leading and editing for a staff of nearly 60 students, I oversaw a team of social media managers by editing, directing and strategizing posts with them for our multiple desks (life, sports, news and Spanish).
I also held roles as a lifestyle reporter and editor, covering the local Gainesville community and its food, arts and culture scenes.
May 2021 - April 2022
As a reporter, audio producer, and digital editor for The University of Florida’s in-house news center, I researched, wrote, and produced stories for radio and digital platforms. I covered various beats and crafted stories that resonated with local audiences. I produced social media content and strategies as well as used Google Analytics, Google Trends, Chartbeat and more to track engagement.
Social Media Graphics
Below is a collection of social media graphics I’ve conceptualized and designed for multiple organizations, each with their own tones and branding. I use Canva, ProCreate and Adobe Suite to create my posts.
Social Media Video
Below you’ll find a collection of videos I’ve scripted, filmed and/or produced for social media platforms like Instagram, TikTok and YouTube Shorts.
Feel free to check out my personal pages as well, where you’ll get a glimpse into what I like filming when not a social media manager :)
A video I scripted, filmed, & produced for Courtney Halbig Fitness. Watch here.
A video I scripted, filmed and produced for YouTube Shorts (9,000+ views) and TikTok (1,400+ views) for Student Success Agency.
A video I helped script and produce for The Marshall Project. Watch here.
A video I filmed and produced for YouTube Shorts (15,000+ views) and TikTok (1,000+ views) for Student Success Agency.
A video produced for Courtney Halbig Fitness.
Watch here.
A TikTok I scripted and produced for USA Today. Watch here.
A video I scripted, filmed and produced for Student Success Agency. Watch here.
Awards & Recognitions
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Read here: Andscape article
After violence and hate against Asian Americans spread across the US in the wake of the COVID-19 pandemic, I was afforded the opportunity to talk about my own experiences as an Asian American.
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At the end of my senior year at the University of Florida, I received a Journalism College award for WUFT News: “Excellence in Media Leadership"
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My personal portfolio for The Marshall Project was awarded a Bronze Medal for the Society for News Design for 2023.