Social media & audience editor based in the United States

about me

about me

Hey there!

In today's digital landscape, I believe storytelling through various online mediums is pivotal in capturing audiences and conveying impactful messages. Moreover, promoting accuracy, accessibility, and diversity through social media and digital platforms can lead to richer storytelling.

As a social media and audience engagement producer, I’ve created social and digital content for multiple major organizations. I have experience in e-mail and SMS campaigns. I've created thousands of Instagram, TikTok, Facebook, LinkedIn, X, YouTube, Pinterest and Threads posts using a multitude of production applications such as Canva, CapCut, Adobe Suite, Figma, and more.

I freelance in multiple communication realms such as business/personal branding, web design, content strategy, social media marketing and more.

I graduated from the University of Florida in 2022 (Go Gators!) with a bachelor’s degree in journalism. Explore my work below!

Professional Experience

Jul 2023 - Present

As an audience engagement producer, I work to visually tell stories on social media that involve the U.S. criminal justice system. Through design + social strategies I work across Instagram, Threads, YouTube and more. I use Canva, ProCreate, Premiere and other software to create graphics that help make long form stories more conversational and reach diverse audiences.

Notably:

April 2022 - June 2023

As an audience editor for USA TODAY, I curated and distributed content across all their social media platforms. I wrote weekly newsletters rounding up the biggest news of the weekend + relayed that to people via SMS and email. I created strategic social media plans that stretched across all areas of the newsroom including the politics, life, sports and climate desks.

Notably:

  • Created Pinterest strategy, garnering 10 million monthly viewers on Pinterest

  • Oversaw social video strategy

  • Designed 1,000+ Instagram graphics

  • Launched YouTube Community posts, seeing anywhere from 10k-50k likes

  • Re-designed the social graphics style guide

Jan 2022 - Apr 2022

As a social media fellow I worked alongside the distribution team to promote articles on X, Instagram, LinkedIn and Facebook. I produced Twitter (X) threads that were often featured on the ‘Explore’ page. And I created multi-slide posts for LinkedIn, often collaborating with professionals across multiple industries.

Notably:

Sept. 2023 - Present

As a freelance social media manager, I create social media posts as well as some print material such as flyers and posters. Maintaining brand identity, I help design slideshow presentation templates as well as strategize for other company projects and launches.

Notably:

April 2021 - Jan. 2022

For one of the largest student-run papers in the country, I served as the engagement managing editor. I was in charge of social media, story editing and payroll. Aside from leading and editing for a staff of nearly 60 students, I oversaw a team of social media managers by editing, directing and strategizing posts with them for our multiple desks (life, sports, news and Spanish).

I also held roles as a lifestyle reporter and editor, covering the local Gainesville community and its food, arts and culture scenes.

May 2021 - April 2022

As a reporter, audio producer, and digital editor for The University of Florida’s in-house news center, I researched, wrote, and produced stories for radio and digital platforms. I covered various beats and crafted stories that resonated with local audiences. I produced social media content and strategies as well as used Google Analytics, Google Trends, Chartbeat and more to track engagement.

Portfolio

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Portfolio *

Social Media Design

Social Media Video

Awards & Recognitions

  • Read here: Andscape article

    After violence and hate against Asian Americans spread across the US in the wake of the COVID-19 pandemic, I was afforded the opportunity to talk about my own experiences as an Asian American.

  • At the end of my senior year at the University of Florida, I received a Journalism College award for WUFT News: “Excellence in Media Leadership"

  • My personal portfolio for The Marshall Project was awarded a Bronze Medal for the Society for News Design for 2023.